2.1K
The Media Optimization Convention (MOC) is a number one occasion for media patrons and sellers to come back collectively and focus on the newest traits and applied sciences within the trade. This yr’s MOC was held in New York Metropolis from September 20-22, and it was an enormous success.
One of many greatest takeaways from MOC was the rising significance of the purchase aspect. Previously, the media trade has been dominated by sellers, however the steadiness is beginning to shift. Consumers are actually extra refined and have extra energy than ever earlier than.
This shift is clear in the truth that MOC organizers determined to deal with the purchase aspect this yr. The occasion featured a lot of audio system and classes that had been particularly designed for patrons.
One of the in style classes was the “MOC Ultimate Look to the BUY aspect $300 Million.” This session was led by a panel of consultants who mentioned the newest traits in media shopping for and the way patrons can get essentially the most out of their budgets.
The panelists mentioned a lot of important matters, together with:
The panelists additionally shared their insights on how patrons can negotiate the best deals with sellers.
The “MOC Ultimate Look to the BUY aspect $300 Million” session was a precious resource for patrons, and it supplied them with the knowledge they want to achieve the ever-changing media panorama.
2.1K
The Media Optimization Convention (MOC) is a number one occasion for media patrons and sellers to come back collectively and focus on the newest traits and applied sciences within the trade. This yr’s MOC was held in New York Metropolis from September 20-22, and it was an enormous success.
One of many greatest takeaways from MOC was the rising significance of the purchase aspect. Previously, the media trade has been dominated by sellers, however the steadiness is beginning to shift. Consumers are actually extra refined and have extra energy than ever earlier than.
This shift is clear in the truth that MOC organizers determined to deal with the purchase aspect this yr. The occasion featured a lot of audio system and classes that had been particularly designed for patrons.
One of the in style classes was the “MOC Ultimate Look to the BUY aspect $300 Million.” This session was led by a panel of consultants who mentioned the newest traits in media shopping for and the way patrons can get essentially the most out of their budgets.
The panelists mentioned a lot of important matters, together with:
The panelists additionally shared their insights on how patrons can negotiate the best deals with sellers.
The “MOC Ultimate Look to the BUY aspect $300 Million” session was a precious resource for patrons, and it supplied them with the knowledge they want to achieve the ever-changing media panorama.