Piper Sandler launched its forty seventh semi-annual Taking Inventory With Teenagers survey on Tuesday.
In footwear, Nike (NKE) remained the general favourite footwear model, however the firm’s mindshare from a yr in the past as New Stability made a giant bounce. Nike’s (NKE) Converse model misplaced essentially the most footwear mindshare during the last yr. Deckers Out of doors’s (DECK) HOAK model and On Working (ONON) additionally gained market share on the expense of Nike (NKE).
In cosmetics and wonder, e.l.f. Magnificence (ELF) widened its dominant place with youngsters, whereas Sephora outperformed Ulta Magnificence (ULTA). Magnificence customers nonetheless desire to buy in-store vs. on-line, per the Piper Sandler survey. Notably, Goal (TGT) improved its standing with youngsters within the survey.
There was a notable shakeup within the restaurant desire rating of youngsters. Chick-fil-A remained the favourite restaurant at 16% share, however McDonald’s (MCD) jumped as much as the quantity two spot and Chipotle (CMG) slotted in because the third favourite restaurant decide. Elevating Cane’s additionally ranked a lot larger than a yr in the past.
In snacking, Campbell Soup’s (CPB) Goldfish topped the record, adopted by PepsiCo’s (PEP) Lays and Kellogg’s (K) Cheeze-it.
Celsius Holdings (CELH) was one of many greatest standouts within the teenager survey as 17% cited the Celsius model as their favourite power drink model vs. the ~12% complete market share. Monster Beverage (MNST) and Purple Bull each under-indexed with youngsters compared to their complete market share.
Starbucks (SBUX) and Tub & Physique Works (BBWI) additionally held dominant mindshare positions with youngsters of their respective classes.
“Our survey outcomes point out a slight improve in teen spending sequentially from fall 2023, however self-reported spend is down 6% year-over-year, nicely beneath pre-pandemic ranges. We’re seeing some vital shifts in model preferences together with the rise of smaller, progressive manufacturers that are taking share from incumbents. We predict social media has led to an accelerated pattern cycle together with an elevated emphasis on key merchandise, and types must be nimble to maintain up,” famous Piper Sandler analyst Abbie Zvejnieks.
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Piper Sandler launched its forty seventh semi-annual Taking Inventory With Teenagers survey on Tuesday.
In footwear, Nike (NKE) remained the general favourite footwear model, however the firm’s mindshare from a yr in the past as New Stability made a giant bounce. Nike’s (NKE) Converse model misplaced essentially the most footwear mindshare during the last yr. Deckers Out of doors’s (DECK) HOAK model and On Working (ONON) additionally gained market share on the expense of Nike (NKE).
In cosmetics and wonder, e.l.f. Magnificence (ELF) widened its dominant place with youngsters, whereas Sephora outperformed Ulta Magnificence (ULTA). Magnificence customers nonetheless desire to buy in-store vs. on-line, per the Piper Sandler survey. Notably, Goal (TGT) improved its standing with youngsters within the survey.
There was a notable shakeup within the restaurant desire rating of youngsters. Chick-fil-A remained the favourite restaurant at 16% share, however McDonald’s (MCD) jumped as much as the quantity two spot and Chipotle (CMG) slotted in because the third favourite restaurant decide. Elevating Cane’s additionally ranked a lot larger than a yr in the past.
In snacking, Campbell Soup’s (CPB) Goldfish topped the record, adopted by PepsiCo’s (PEP) Lays and Kellogg’s (K) Cheeze-it.
Celsius Holdings (CELH) was one of many greatest standouts within the teenager survey as 17% cited the Celsius model as their favourite power drink model vs. the ~12% complete market share. Monster Beverage (MNST) and Purple Bull each under-indexed with youngsters compared to their complete market share.
Starbucks (SBUX) and Tub & Physique Works (BBWI) additionally held dominant mindshare positions with youngsters of their respective classes.
“Our survey outcomes point out a slight improve in teen spending sequentially from fall 2023, however self-reported spend is down 6% year-over-year, nicely beneath pre-pandemic ranges. We’re seeing some vital shifts in model preferences together with the rise of smaller, progressive manufacturers that are taking share from incumbents. We predict social media has led to an accelerated pattern cycle together with an elevated emphasis on key merchandise, and types must be nimble to maintain up,” famous Piper Sandler analyst Abbie Zvejnieks.